Bira Direct is the buying group tailored to independent retail businesses.

Bira Direct is a buying group with independent retailers in mind. We invest our profits back into Bira ensuring the money you spend with Bira Direct goes back into supporting independent retailers like you.

Any independent business can use Bira Direct whether they are a Bira member or not.
If you're not a Bira member, you can get full access to our buying group foronly £12.50per month!
Fill in this form toapply here

A quick call to our credit control team on 0800 028 0245 is all it takes to have your account set up in minutes.

Bira Direct can offer such large discounts as it enables members to buy with the power of all our Bira members collectively.

Fill in a supplier review form so that the Bira Direct team can go through your current suppliers and make sure you’re getting the best terms.

You can access all the latest offers by logging into your Bira account and visiting our Promotions Hub Alternatively, you can receive all Bira Direct offers straight to your inbox by signing up to the mailing list. You can also follow us on Twitter and Linkedin or accessing the news section of the website.

It’s still worth checking if we can beat the terms you’re already on, but if for some reason we can’t we will let you continue to trade directly with that particular supplier and continue to negotiate for better prices for our members.

Bira Direct offers a wide range of products from a variety of different product categories including DIY and hardware, cookshop and housewares, gifting and lifestyle, pet products, ppe and safety equipment, beauty and agricultural and garden machinery products.

Bira Direct has its own dedicated on the road team to assist you, to schedule a visit contact

If you need to get hold of the credit control team you can call them on 0800 028 0245 during office hours or contact them via email at

Access your invoices from anywhere, on any device with Bira Direct’s Invoice Manager.

See our Bira Direct Terms and Conditions here.